Big Think asked me to work with them to find punchy new ways of reframing their extensive video library for Facebook users, particularly on mobile devices, where an endless scrolling column poses challenges when you want that user to stop, look, and listen. Newsy, smart, never clickbait.
Big Think's signature videographic style, featuring an expert guest on a flat white background, combines here with bold type and quotations at key moments to maintain Facebook mobile user engagement, even in mid-scroll.
Version I: Super-bold, highlighted text, with chunky, sliding transitions.
Version II: Compressed type dominates the opening moment, and creates an effective thumbnail image for the video at the same time.