To create the Vive launch video, Lutron approached Phact45, who in turn invited me to act as creative director. The Phact45 team brought a desire to throughly understand the product and its message, as well as a super-clean, clear aesthetic. We also sought to completely integrate the technical and subjective aspects of the story into a coherent whole, and to tell the story within the idea of a "a day at the office" from sunrise to sunset.
At every step we worked in close collaboration with Lutron's creative & product teams, from inital script consulting & storyboards all the way to final delivery, tweaking all along to get the message just right… and had a lot of fun along the way. All told, a pretty good day at the office.
Produced at Phact45 for Lutron
Executive Producer: Damijan Saccio
Creative Director: Sean Eno
Director of Photography: Arthur Woo
Storyboard Artist: Chris Mauch
Live-action Producer: Veronika Adams
Music: Jean-Baptiste Boclé
Narrator: Victoria Swilley
Editor: Sean Eno
Motion Graphics: John Stanch
Special thanks to Lutron for this opportunity.