In 2015, the Muscular Dystrophy Association undertook a complete revitalization of their brand and message - bringing the MDA up to speed with changing times, expectations, and the modern media landscape. Their message? The MDA is fighting every day to free individuals and the families who love them from the harmful effects of muscle-debilitating diseases so they can live longer and grow stronger.
The MDA called on Phact45 to create a key strategic element: an animated video that tells the story behind the new look & message, and gets people excited about the MDA's renewed mission. With a short turnaround time and a small but talented crew, we were able to bring the new brand to life with motion. I worked as client partner as well as creative director and editor.
Credits for Phact45:
Damijan Saccio - production
Sean Eno - creative direction & editing
heyjohnlee - design & animation
Jean-Baptiste Boclé - original musical score
for the MDA:
Jesica Davanza, VP, Marketing Communications
Mike Wildman, VP, Creative Services
Tom Schrantz, VP, Television Production