ADVOCACY

TED + Ultimate Software:
Teach Girls Bravery, Not Perfection

TED Partners invited us to make a film celebrating girls and women around the globe. With compelling audio a Reshma Saujani TED Talk, the narrative taps into the powerful imagination of a little girl and brings a sense of immediacy to the underlying message: we must give women the tools early in life to develop courage, insightful thinking, and leadership – and to embrace imperfection as a form of those very traits.

The look and feel of the film is tactile, with painted textures and a carefully controlled color palette that keeps the focus on the message and adds a human dimension to the characters and their story.

Produced at Chimney.